Viral Marketing

Viral marketing, facilitates and encourages people to pass along a marketing message. when viral marketing is spread through the internet or TV it also helps business's.
viral marketing is like a flu and has the audience spread the word about the film in a form of a video or poster which catches the audiences eye. films that have used viral marketing; 

• Batman
• cloverfeild
• paranormal activity 1,2,3 
• the last exorcism
• insidious

the dark knight used viral marketing as a way to get publicity, they did this by doing a treasure hunt to get information about it.
People use viral marketing because it is cheap way to advertise it and it will get them more publicity. 


High budget marketing, is the opposite to low budget marketing. High budget is promoting the film very high budgeted by using high tech posters and expensive things.


Low budget is where they use a low budget to advertise the film and not much money is spent on making the film.